Case Studies
South Pacific TyresSouth Pacific Tyres (SPT) is Australasia’s largest tyre manufacturer, marketer and wholesaler. SPT’s tyre brands include Goodyear, Dunlop and more.Distribution and sales of the tyres is split between the company’s retail sales network, which comprises retailers Beaurepaires, Goodyear Autocare and Dunlop Super Dealers, with a combined retail coverage of more than 600 stores across Australia. SPT were seeking a professional IT development company to design, develop, host and service all the websites of the SPT brands. These include:
Simultaneously designing, developing and launching five websites was considered quite an undertaking but JadeLynx were able to deliver an engaging and attractive result. We successfully implemented each website and consolidated the technology solution using a single Content Management System. By leveraging the one technology platform, the overall development costs and timescales were reduced. The visual refresh is consistent with the SPT retail networks' re-branding exercise and the design of the websites lead to an improved user experience. Furthermore, through training provided by JadeLynx, SPT staff have the tools and knowledge to update and maintain the website themselves, further reducing their costs and increasing their return on investment. BigPond MoviesBigPond (part of Telstra Corporation) is the largest internet service provider in Australia, connecting literally millions of people to the World Wide Web.BigPond’s services include broadband connections, gaming, music, wireless connectivity, entertainment and more. When BigPond wanted to offer DVD rentals in order to expand their online entertainment offering they used the JadeLynx Subscriber platform to do it. Subscriber incorporates all facets of operating an online rental business in a single, fully integrated software platform. From the user website, through CRM, to administration and logistics. With the Subscriber platform as the IT backbone for BigPond Movies, BigPondMovies.com service has rapidly grown into the largest online rental business in the country. Thousands of Australians dynamically select DVDs and have them delivered straight to their door each day, in some of the most remote parts of this wide, brown land. Through the strong partnership that has grown between BigPond and JadeLynx BigPond Movies is constantly evolving and changing to better meet the needs of end users. |
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